ICO Promotion Stunt at Mt. Everest Ends Up With The Death of Sherpa

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A promotional stunt for a Ukranian startup’s ASKfm upcoming   containing 500,000 ASKfm tokens at the mountain’s summit, which any cryptocurrency enthusiast “brave enough” could claim by scaling Everest and finding it.

ASKfm was planning to raise money through an initial coin offering, or ICO, sponsored four people to climb Everest, which included Taras Pozdnii, Roman Gorodechnii, and Dmitrii Semenko, along with Lam Babu Sherpa, one of the local Nepalese guides assisting the group, who lost his life making the dangerous trip. The task was to bury the hard drive holding its digital tokens, which at this point have no proven value.

Earlier, ASKfm released a promotional video, with a jarring motto for the stunt: “Join ASKfm at a height no crypto has reached,” which is apparently a reference to  recent fluctuations in the value of cryptocurrencies.

Sherpa was an experienced mountain climber who had reportedly reached the mountain’s peak several times. A spokesperson from Nepal’s Ministry of Tourism disclosed that the guide had been struck by “snow blindness,” a painful temporary loss of vision caused by overexposure to the sun’s UV rays reflected by ice and snow or physical exhaustion. Another 4Sport.ua ASKfm has not yet given out an official statement regarding the tragedy.

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